Our Story

In 1986, Epilady brought the first epilator to the market and revolutionized hair removal, offering a cost effective, mess-free alternative to shaving and waxing for women around the world. With no nicks, no cuts, and results that last for up to 4-6 weeks, epilating is the ideal solution for smooth skin. Since our inception 32 years ago, the Epilady name has been synonymous with superior hair removal. Over the years, we have continued to lead the industry with our innovative technology and designs, as well as our dedicated customer service. Today, Epilady has expanded far beyond the original coil-style epilators that put us on the map (though we still offer those as well!), with a product line offering something for everyone. Here at Epilady, we know the epilator best – we did invent it, after all. Affordability, convenience, effectiveness, and long-lasting results are the cornerstones of our brand. Over 35 million women worldwide own Epilady products…join us today and find out why! Want to know more? We are happy to answer any questions you may have.

Epilady launched the world’s first electrical hair remover in 1986, pioneering the most significant revolution in the hair removal industry

Epilady has become known as the household name for epilation and hair removal

Strong knowledge of epilators with over 50 million sold worldwide

In-house R&D team with over 20 years experience focused on hair removal technology and peripheral products

Epilady is once again revolutionizing the industry with a new series of laser-based home hair removal devices

Continued innovation with new products brought to market every year

Epilady is once again revolutionizing the industry with a new series of laser-based home hair removal devices.

Smart, painless, compact, and easy to use


Utilising a cutting edge built-in camera system and image processing software.
automaticTM is the next evolution in hair removal solutions, harnessing the power of four distinct lasers to precisely target individual hair follicles.

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Safe, lightweight, painless, easy to use and energy efficient

Get permanent hair reduction after 6 uses

Cost effective one time purchase vs expensive laser treatments

Compatible with all shades of skin and hair

Ideal for legs, arms, and other large areas

Smooth and easy


Intelligent software prevents unwanted effects on surrounding skin areas

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